# Insights

46 posts.

- [Personal branding in SEO: why you need it and how to build your reputation](https://prthrive.com/insight/personal-branding-in-seo-why-you-need-it-and-how-to-build-your-reputation.md) (2026-10-01)
- [A Vendor Sold Us Traffic That Did Not Exist. Now We Audit Outlets Like Suppliers.](https://prthrive.com/insight/a-vendor-sold-us-traffic-that-did-not-exist-now-we-audit-outlets-like-suppliers.md) (2026-10-01)
- [Why PR Teams Should Treat Customer Reviews as Media Assets](https://prthrive.com/insight/why-pr-teams-should-treat-customer-reviews-as-media-assets.md) (2026-10-01)
- [The Media List Is the Least Audited Document in PR](https://prthrive.com/insight/the-media-list-is-the-least-audited-document-in-pr.md) (2026-09-28)
- [Brand Positioning for a Small Service Company Starts With What You Refuse to Do](https://prthrive.com/insight/brand-positioning-for-a-small-service-company-starts-with-what-you-refuse-to-do.md) (2026-09-25)
- [Most PR Briefs Arrive as Reputation Problems in Disguise](https://prthrive.com/insight/most-pr-briefs-arrive-as-reputation-problems-in-disguise.md) (2026-09-25)
- [I Landed National Press for $0. The Secret Was Homework, Not Budget.](https://prthrive.com/insight/i-landed-national-press-for-0-the-secret-was-homework-not-budget.md) (2026-09-25)
- [Small Businesses Don’t Need to Look Bigger, They Need Better Brand Positioning](https://prthrive.com/insight/small-businesses-dont-need-to-look-bigger-they-need-better-brand-positioning.md) (2026-09-25)
- [The Outreach Brief That Took Response From 4% To 31%](https://prthrive.com/insight/the-outreach-brief-that-took-response-from-4-to-31.md) (2026-09-25)
- [PR Strategies for Marketing Agencies That Earn Media Coverage](https://prthrive.com/insight/pr-strategies-for-marketing-agencies-that-earn-media-coverage.md) (2026-09-25)
- [The Data Drop Where We Gave One Reporter an Exclusive and Lost the Story](https://prthrive.com/insight/the-data-drop-where-we-gave-one-reporter-an-exclusive-and-lost-the-story.md) (2026-09-25)
- [Our Best Coverage Came From the Weeks We Had Nothing to Announce](https://prthrive.com/insight/our-best-coverage-came-from-the-weeks-we-had-nothing-to-announce.md) (2026-09-25)
- [Digital PR and Brand Positioning for Small Service Businesses](https://prthrive.com/insight/digital-pr-and-brand-positioning-for-small-service-businesses.md) (2026-09-25)
- [What actually gets covered in trade media, from someone who runs one](https://prthrive.com/insight/what-actually-gets-covered-in-trade-media-from-someone-who-runs-one.md) (2026-09-21)
- [The Media Outreach Lesson I Learned After 200 Ignored Pitches](https://prthrive.com/insight/the-media-outreach-lesson-i-learned-after-200-ignored-pitches.md) (2026-09-18)
- [What Local Service Businesses Can Learn From Clear Brand Positioning](https://prthrive.com/insight/what-local-service-businesses-can-learn-from-clear-brand-positioning.md) (2026-09-16)
- [The Reactive-PR Playbook: How a Bootstrapped Founder Earns Real Media Coverage Without an Agency](https://prthrive.com/insight/the-reactive-pr-playbook-how-a-bootstrapped-founder-earns-real-media-coverage-without-an-agency.md) (2026-09-11)
- [If Your Brand Works for Everyone, It Works for No One](https://prthrive.com/insight/if-your-brand-works-for-everyone-it-works-for-no-one.md) (2026-08-28)
- [The PR Executive's Guide to Getting Featured in the Media](https://prthrive.com/insight/pr-executive-guide-getting-featured-in-the-media.md) (2026-06-30)
- [The 4-Point Pre-Send Gate That Took FORKOFF From 11 Percent to 67 Percent Byline Acceptance](https://prthrive.com/insight/the-4-point-pre-send-gate-that-took-forkoff-from-11-percent-to-67-percent-byline-acceptance.md) (2026-06-23)
- [What 30,000 Press Releases Taught Me About the One That Gets Read](https://prthrive.com/insight/what-30000-press-releases-taught-me-about-the-one-that-gets-read.md) (2026-06-23)
- [Intellectual Honesty as a Growth Hack: How Radical Transparency Builds Unbeatable Brands](https://prthrive.com/insight/intellectual-honesty-as-a-growth-hack-how-radical-transparency-builds-unbeatable-brands.md) (2026-06-12)
- [Why "As Seen On" Logos Matter More in the Age of AI Search](https://prthrive.com/insight/why-as-seen-on-logos-matter-more-in-the-age-of-ai-search.md) (2026-06-10)
- [3 PR Strategies That Now Drive AI Search Visibility](https://prthrive.com/insight/3-pr-strategies-that-now-drive-ai-search-visibility.md) (2026-06-10)

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