The Nov. 11 workshop in Raleigh draws on Phelps' new book, Speak Different
If marketers are taking on more strategic roles, they need to be able to convey their own ideas effectively.”
— Jennifer Best, President, AMA Triangle
RALEIGH, NC, UNITED STATES, November 9, 2026 /EINPresswire.com/ -- The American Marketing Association Triangle Chapter (AMA Triangle) will host author, global keynote speaker and former chapter president Stan Phelps for How to Present Ideas that Inspire Action on Wednesday, Nov. 11, 2026 at the North Carolina State University Club in Raleigh. Doors open at 8:30 a.m. for breakfast and networking, and the interactive workshop runs from 9 to 11 a.m. Registration is now open.
AMA Triangle has helped marketers in the region keep pace with their profession since 1981, through the arrival of the internet, social media and marketing automation. With AI now changing how marketing work gets done, the chapter has built this year's programming to help members adapt. Its AI for Marketers series, AI & Marketing: Cutting Through the Noise, sponsored by Emulent, helps members put the tools to work. The chapter also hosts an annual CMO panel event each spring, providing timely insight into leadership perspectives on the changing workforce and marketing toolset.
Drawing on Speak Different, Phelps will show attendees how to build a presentation around one central thought, tie it to what their audience cares about and use stories to make the idea stick. Whether they are pitching a campaign, presenting research or asking for budget, attendees will practice turning complex information into a message that earns support. Every ticket includes breakfast and a workbook.
"AI may be the biggest change our members have faced in their careers, and what we hear most is that they want to evolve with technology while also growing their ability to influence change," said Jennifer Best, President at AMA Triangle. "If marketers are taking on more strategic roles, they need to be able to convey their own ideas effectively. I want people to walk out of this workshop with an idea they're ready to pitch at their next meeting."
The workshop opens a busy stretch for the chapter. The next AI for Marketers session is Tuesday, Nov. 17 at The Loading Dock in Raleigh. AMA Triangle's free monthly Coffee with Recruiters webinar is next on Nov. 20 and Dec. 18. Its popular annual Holiday Social is planned for early December. The chapter also hosts free Marketers After Hours meetups in Raleigh and Cary each month.
Additional information and registration details are available at amatriangle.org.
ABOUT AMA TRIANGLE
For over 45 years, the Triangle chapter of the American Marketing Association has provided marketing professionals with opportunities to learn and grow through career development, peer marketing, mentoring, community service, and leadership development. The AMA Triangle's mission is to provide value to marketers by connecting people and by providing educational programming and professional resources. Chartered in 1981, AMA Triangle boasts over 300 members, ranging from Fortune 500 executives to small business owners to students. For more information, visit AMAtriangle.org.
Evan Boyer
AMA Triangle
+1 919-443-5365
evan.boyer@triangleama.org
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