Latest briefing · Article

Why PR Teams Should Treat Customer Reviews as Media Assets

PR Thrive is a haven for PR enthusiasts, professionals, and businesses. To dive into the world of public relations expertise, visit PRThrive.com.

Vladislav Evtukhov · Oct 1

The question desk

Q.Win Executive Trust: How Public Relations Leaders Report Impact Without OverclaimingExecutive trust depends on showing what public relations changed—and where the evidence stops. This article shares practical ways to connect media work to traffic, reputation, engagement, and commercial outcomes without overstating results. It also includes insights from experts in the field on building reports that leaders can trust.
PR Thrive · Sep 29
Q.How to Balance Owned Channels and Earned Media in Press Announcements Without Burning BridgesPress announcements work best when owned channels and earned media support each other. Experts in the field share practical ways to manage timing, access, exclusives, and embargoes without straining media relationships. These steps help brands build trust while extending the reach of every announcement.
PR Thrive · Sep 28
Q.Where Has AI Proven Less Helpful in PR Work? What Can This Teach Us About AI's Limitations?AI can speed up PR work, but it still misses the judgment that makes communication effective. This article draws on insights from PR experts to show where AI falls short, from weak story angles and generic pitches to poor crisis tone. The result is a practical look at what human experience, verification, and taste still bring to the work.
PR Thrive · Sep 25
Q.Make the Call on Negative Press: Media Relations Pros Share When to Engage or Hold BackDeciding whether to respond to negative press or stay silent is one of the toughest calls in media relations. This article gathers practical guidance from communications professionals who have faced these high-stakes moments firsthand. Their insights reveal concrete criteria for separating stories that demand action from those best left alone.
PR Thrive · Sep 22
Q.How Public Relations Pros Say No to Reporter Requests Without Burning BridgesTurning down a reporter's request is one of the trickiest moves in public relations, but it doesn't have to damage the relationship. This article gathers proven strategies from seasoned PR professionals who have mastered the art of saying no while keeping media connections strong. Learn practical tactics for declining interviews and requests in ways that maintain trust and open doors for future collaboration.
PR Thrive · Sep 21
Q.15 Creative Ways to Maintain Ongoing Relationships with JournalistsBuilding lasting relationships with journalists requires strategy, consistency, and genuine value. This article compiles 15 practical methods from communications professionals and media relations specialists who have successfully maintained productive connections with reporters over time. These expert-backed approaches range from anticipating story cycles to providing exclusive data, offering proven ways to stay relevant in a journalist's network.
PR Thrive · Sep 18
Q.Get Better Coverage with Smart Embargo or Exclusive Decisions in Media RelationsMedia relations professionals face a critical choice when sharing news: offer embargoed information to multiple outlets or grant exclusive access to one. This article examines strategic approaches to both tactics, featuring insights from experts who explain when each method delivers the strongest results. Understanding the trade-offs between broad embargoes and targeted exclusives helps communicators maximize their coverage impact.
PR Thrive · Sep 15
Q.Choose the Right Exclusive or Embargo to Lift Earned Media ResultsGetting earned media coverage requires strategic decisions about when and how to share information with journalists. This article draws on insights from public relations and media experts to explain how exclusives and embargoes can strengthen your media outreach. Readers will learn fifteen practical tactics for timing releases, coordinating coverage, and building productive relationships with reporters.
PR Thrive · Sep 14

Features & interviews

More reading →

Article

A Vendor Sold Us Traffic That Did Not Exist. Now We Audit Outlets Like Suppliers.

Ankush Gupta · Oct 1

Article

Personal branding in SEO: why you need it and how to build your reputation

Andrew Antokhin · Oct 1

Article

The Media List Is the Least Audited Document in PR

Ankush Gupta · Sep 28

Article

Digital PR and Brand Positioning for Small Service Businesses

Victor Smushkevich · Sep 25

Article

PR Strategies for Marketing Agencies That Earn Media Coverage

Ihor Lavrenenko M.S. · Sep 25

Article

Most PR Briefs Arrive as Reputation Problems in Disguise

Ankush Gupta · Sep 25

Article

I Landed National Press for $0. The Secret Was Homework, Not Budget.

Alyssa Ostroff · Sep 25

Article

The Outreach Brief That Took Response From 4% To 31%

Lilach Bullock · Sep 25

Article

Small Businesses Don’t Need to Look Bigger, They Need Better Brand Positioning

William Torres · Sep 25

Article

The Data Drop Where We Gave One Reporter an Exclusive and Lost the Story

Kartik Chugh · Sep 25

Article

Our Best Coverage Came From the Weeks We Had Nothing to Announce

Ankush Gupta · Sep 25

Article

Brand Positioning for a Small Service Company Starts With What You Refuse to Do

Carolyn Vasquez · Sep 25

Article

What actually gets covered in trade media, from someone who runs one

Nick Sawinyh · Sep 21

Article

The Media Outreach Lesson I Learned After 200 Ignored Pitches

RHILLANE Ayoub · Sep 18

Article

What Local Service Businesses Can Learn From Clear Brand Positioning

Luke Mckirdy · Sep 16