How Do You Increase Engagement On Corporate Blogs Or Social Media Platforms?
PR Thrive
How Do You Increase Engagement On Corporate Blogs Or Social Media Platforms?
In the quest to captivate audiences on digital platforms, we've gathered five unique strategies from top industry professionals, including CEOs and Social Media Experts. From leveraging hashtags to highlight expertise to engaging audiences with polls and quizzes, discover how these leaders are driving engagement on corporate blogs and social media.
- Highlight Expertise with Hashtags
- Boost Engagement via Newsletters
- Create Weekly Content Series
- Share Behind-the-Scenes Moments
- Engage with Polls and Quizzes
Highlight Expertise with Hashtags
For our real estate company's social media channels, one of the strategies we've successfully implemented is highlighting our decades of expertise in developing luxury properties, creating a variety of posts based on the hashtags #AToweringLegacy and #LuxuryForALifetime. The concept is to convey how the seemingly ordinary moments of everyday life can feel extraordinary when you are a resident of any of our premium projects.
Through this slice-of-life approach, we portray how the high-quality features and luxurious amenities we offer can enhance the minutest aspects of your living experience, making it highly relatable to our target group. Moreover, we also regularly share informative articles on our corporate blog, which have proven to be extremely effective in keeping prospective property buyers and investors engaged, bringing in quality leads and greater conversions.
Boost Engagement via Newsletters
Our website blog posts are about helping others. Our content gets steady traffic, but we saw that traffic go up considerably once we started designing our monthly newsletter around the content we'd published for the blog. Not only did we see more engagement with our content on our website, but we also saw higher open rates in our newsletters!
Create Weekly Content Series
One strategy that proved effective was creating a weekly content series focused on industry trends. By giving it a strong, memorable title and delivering new posts on the same day each week, we built a sense of anticipation among the audience.
This consistency not only kept readers engaged but also positioned the brand as a reliable authority in the field. The result was a steady increase in engagement, as the audience began to see the content as something they could depend on.
Share Behind-the-Scenes Moments
One strategy that worked well for us was using 'behind-the-scenes' content. People love seeing the human side of a company, not just the polished end product. We started sharing day-to-day moments from our team, like product brainstorming sessions, team lunches, or even celebrating small wins.
It helped create a more personal connection with our audience, and they began engaging more. They'd comment, ask questions, and even share their own experiences. It was a great way to turn our corporate blog and social channels into a community, not just a place for announcements.
Engage with Polls and Quizzes
An approach that I actively used to increase readership of the corporate blog was to pay special attention to the production of engaging content. We presented polls, quizzes, and infographics on topics related to our field of specialization so they could engage the reader in an exchange of views.
Also, I shared this type of content on the company’s social media accounts to increase the likelihood of people visiting the blog. Specifically, by using comments from others and inviting people to share their experiences and thoughts, we promoted community among the audience. It was also a great way of increasing engagement and provided us with very important information about our audience and their interests, enabling us to better tailor our future posts.
